Location-based service apps are the hottest thing right now. As of 2017, more than 96% of smartphone users in the United States use them regularly. The rate of mobile phone penetration in the United States stands at around 70% in 2018. Businesses that develop a location-based app stand to expose their business to over 250 million users in the United States alone.
The dynamics of interacting between brands and consumers has been transformed through location-based apps, as it has allowed real-time interaction to take place. These apps can detect the current location of users and allow them to search for nearby stores, restaurants, movie theatres or interesting events to visit or attend. These apps have also influenced social networking and dating, as they allow you to find new people in your area and take advantage of convenient services quickly.
The best thing about location-based apps is that they have presented cutting-edge marketing tactics and services for businesses. So, let’s take an in-depth look into location-based apps and how to create one:
What are location-based apps?
Location-based apps allow businesses to offer users services near their immediate geographical location. Everyone has a smartphone these days, and location-based apps are an important tool that speed-up the task of finding a person, place or service nearby. The location details for these apps are transferred through Wi-Fi, cell tower data, and satellite/GPS. All smartphones have built-in GPS, and you can improve that GPS signal through Wi-Fi or a mobile network.
When developing location-based mobile apps, you must use location services’ APIs and maps. They also offer information about objects close to them, provide respective suggestions, useful details, directions, and suggestions about a place or service. You have separate location-based APIs for both iOS and Android platforms. The best location-based app is Google Maps, which works great for Android phones, Windows phones, and iPhone due to its cross-platform capabilities.
Is there a demand for location-based apps?
The answer to that is, YES! There has been an influx of geo-dependent mobile applications, which are popular on the market. Most of them can’t work without locating a user, while the rest take advantage of geolocation features that make their services more convenient. The location-based services include route tracking, fitness applications, guides, navigators, social networks with geotagged photos, and more. There is a massive demand for location-based apps, and its basic functions include:
Incentive marketing campaigns have been using geolocation as a tool to create new interaction mechanics with consumers.
Businesses can register places on maps, and users can read reviews of places, leave feedback about select services, and even link content to certain places on the map.
It ensures that you can identify the current location of anyone.
Users get first-hand real-time information about objections of a location and nearest objects.
There are many types of location-based apps
The corporate world is in love with location-based mobile apps and services, as it has opened new marketing opportunities for established businesses and startups. There are various types of location-based mobile apps, all of whom have different requirements. The diverse nature and scope of location-based apps have ensured that these apps can provide better services to people with great ease. It has ensured that customers can take advantage of services in real-time and share recommendations with their friends about places and services.
There are various kinds and types of location-based apps, and here are the most popular types:
Travel apps use the location feature seamlessly, by allowing people to choose places they want to visit, and even provide them with guidance for the route and place recommendations. It can be a community platform or a dedicated travel app that is based on location-based applications.
The leading dating apps use the location setting to help users find potential dates nearby. People can connect with others of similar interests using such apps.
Mapping and navigation apps
Google Maps have changed the dynamics of mapping and navigation applications, which use an extensive range of features that users can use to their benefit. They provide users with reviews and suggest various routes to any place on the map.
Users on social media use location-tags on videos and photos to share their activities with friends. The location-tags may include the address of a resort, a nightclub, a gym, or a restaurant.
All on-demand apps come with location features, whether they are an app for taxi booking or food order. Businesses can offer effective on-demand services to improve customer loyalty as well.
E-commerce apps also come with location-based features that offer delivery and shipping information to customers on their orders. It also helps retailers track the location of customers to provide them with better services, and all categories of such apps use the feature to dominate their market space.
Health and fitness apps
The fitness and health sector are thriving as people around the world have started paying more attention to their health. These location-based apps can track all outdoor sporting tasks like swimming, cycling and more. It also allows users to plan their workouts and analyze their daily fitness activities.
Benefits to businesses from location-based apps
One of the main reasons why location-based apps are the future for so many businesses is mainly down to their commercial benefits. The convenience and effectiveness of the location-based feature in these apps have opened new avenues for people. It has allowed businesses to provide different aspects and versions of services, and consumers can now easily find any business or service anywhere.
If you’re wondering how a location-based app will benefit your business, you need to read their advantages mentioned below:
Accurate and quick services
Businesses have taken advantage of location-based apps, as they have allowed them to deliver precise and prompt services to consumers. Big names like Yelp and Uber have benefited greatly, as GPS technology allows businesses to identify the exact location of any consumer. This gives them the opportunity to send their brands or products with precision in no time, and it is one of the best benefits that may enhance your trust among customers.
Easier searching and shopping suggestions
Companies and brands can examine the behavior of users with the available data and offer great suggestions for shopping. They can provide individual discounts to users when they get clear pictures of the shopping pattern of users. People may also search for anything on their mobile and the app will help brands market their services or products as suggestions to the local market.
Great navigation and virtual tour
Hospitals may provide virtual tours with great navigation with the app, and businesses have also used the concept of Augmented Reality (AR) with integration. It is a great use of interesting and impressive location-based capability. They can superimpose virtual elements on businesses and real-world objects that allow customers a better and more interactive experience.
Another great feature of location-based apps is that these apps are an outstanding mobile advertising tool. They allow businesses to send marketing information, discounts, and coupons with push notifications to customers. This ensures that businesses can offer a personalized experience that will be based on the preferences of customers.
Real-time offers that are relevant
Location-based apps can be synchronized by businesses with their internal company systems to offer consumers with promotional offers and information. This allows businesses to connect with their target audience and interact with them to provide better customer services. Businesses can easily acquire valuable data about the behavior of their customers and can plan accurately based on that.
How to develop a location-based app
If you’re thinking about developing a location-based app, you are in luck, because we are going to show you the way properly:
Explore all marketing opportunities
The first thing you should do is use the geolocation app to come up with new ones or use cases since there is great potential with existing market leaders and potential users. The main thing you need to know is that you can appeal directly to different users, which will set you apart from the competition. You can create your own location-based app by talking to potential users and understand the existing market leaders. The one thing you should use to your benefit is how you should appeal to other users, which is what will make the difference for you and your competition.
Select the technology for location tracking
A lot of location-based service apps use the default Google Maps SDK, but if you’re building one for iOS, you can use the native offered by Apple. There are other frameworks you can choose as well if you don’t want to use standard GPS technology, which will include using Beacons, cellular networks, and Wi-Fi for identifying another user’s location.
The most important thing you should consider is how you should ensure that the geolocation app is reliable and fast. You can also choose the GPS-based apps that will drain the battery of the user and can then create inaccuracies that are possible with GPS technologies.
Regulations for data safety
There is a lot of regulation when it comes to data safety, as it has become stricter and you can’t afford to ignore the security of an app. There are a lot of data-heavy products used in location-based apps. You must ensure that you comply with all local regulations in the country you are launching your mobile app in.
To ensure that your app is completely functional, you should try using some of the core elements of the app and integrate it into your location-based app. These will include the following:
- Map view
- User location detection
- Route mapping
- Places near me finder
There are other features that will define the category and purpose of your app, but you should ensure that you don’t overload the app with features. You can build an MVP first, but that means adopting a low-risk strategy that will verify your concept.
Engineering is one of the most important and time-consuming aspects of app development, which uses location-based apps. To ensure that the process is predictive and manageable, we recommend using state-of-the-art development methodologies.
You can create a visual prototype of the app in different ways to validate your concept. Once you have established different wireframes, you can pitch the idea to investors or test its functionality with potential users.
The last step is testing the location-based app to ensure that it meets all code requirements. If you’re looking for a more efficient method, the test-driven development (TDD) approach is the most efficient. Once you have written tests and created the code, you will nullify all potential bugs, and increase product quality and transparency.
How to integrate geolocation in an app
If you’re interested in building a custom location-based application, you should use location and mapping services simultaneously. You can do that in various ways using Cell ID, Wi-Fi, or GPS:
Wi-Fi works in the same manner that GPS does, but it covers smaller areas. However, it works extremely well with RSSI and works well with Google Places and Google Maps.
All smartphones and tablets have built-in GPS modules. These aren’t the easiest way to use the service, because a GPS signal is accurate and fast, but isn’t available always.
It helps to find the current location of users and shows itself on the map with up-to-date street details. The HTML5 location includes recommendations and navigation services because the user’s device browser also supports HTML5. The best thing about all this is that HTML5 API needs permission and has extremely low privacy when compared with Wi-Fi location or GPS services.
The best solution is Google Maps because it offers the best way to integrate an app with a smart interface and a nice design.
Location-based apps are all the rage in every industry and have transformed the way brands interact with their customers offline and online. You can create geolocation apps for businesses and always provide your audience with benefits and information in real-time. You can also gain trust and ensure that the private information of your customers is protected. Those are the hallmarks of successful location-based apps.