Email marketing is the act of sending a commercial message, typically to a group of people, using email. It usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Outbound email marketing

In B2B one of the best ways to reach your target audience is through emails. It is still the channel that converts better than any other. With our help you can set up your email marketing automation, create email campaigns, track and receive reports. Our team will not only build a system of email campaigns and follow ups, but create your own noticeable “lead magnet”, custom optin forms, whitelist your emails and construct the following retargeting strategy.

How do we execute the process

We build and segment your email database in order to send targeted email to your potential customers based on their location, demographics, interests etc.
We will also provide segmentation of the content of your emails - email to a potential lead, product/service update, newsletter, white paper, etc.
We help you choose the email marketing platform that responds to your needs and has all the necessary email triggers and autoresponders. Most likely this solution will work tightly with your CRM system.
As the next step, we will start creating the email campaign itself. This involves building your email structure from scratch, meaning you get customized header, body and footer with only some of the elements predefined by the email system.
We will then track and measure the effectiveness of the email campaign.

Tools we use for Email Marketing