Digital (or online) advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers in a form of banners or other ad formats like text, images, flash, video, and audio. In other words, it is a way to pitch your target audience on each step of their customer journey and convince it to head its buying intentions towards your brand.
Effective digital ad delivers convincive message to your buyer persona in right place and at a right time. In such case, it also delivers high ROI. However, nowadays vast majority of brads do not get that ROI
Effective digital ad is always a successful combination of 3 factors:
We have skills, experience and mature processes to build effective mix of these 3 factors to help your digital advertising budget deliver impressive ROI.