A buyer persona (or a customer persona) is a portrait of your ideal customer based on the market research and a real data about your existing customers. Understanding your buyer persona is important for anything that relates to customer acquisition and retention:
Systematized answers on these questions is actually buyer persona matrix, and it’s what we help brands to create.
First of all we create a customer journey map. Customer journey is the experience that the customer goes through before making a purchase decision. Then we create a buyer persona matrix. Combination of both will help you to be closer to your customers in the areas where they are looking for what you are offering to the market, and to broadcast your expertise and help, adding more and more arguments in favour of buying from you.