Düzy
Industry
Ecommerce
Location
USA
Partnership period
2017-ongoing
Team size
7
Have done some work with these guys and have to say that I’m beyond impressed with their level of knowledge and professionalism.
Some of the brightest IT developers in the game. We’ve worked with IT firms all over the globe and these guys have outperformed all from the language barrier, skill sets, knowledge depth, and integrity. They have in house project managers and business analysts that assist in bringing a startup from an idea to the market.
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PJ Chesson
Chief Executive Officer Duzy IOD, LLC
Project information
Overview
DüzyIOD is a video player solution that allows users to sell, search for, and buy products while watching the video. This transactional video platform solution conveniently combines content with commerce to create an immersive shopping experience.
Our Task
The concept of the Düzy platform was to take online shopping to the next level. To create the whole platform from scratch, we first needed to define the value it brought to the customers. To buy something online is no fresh news, but to have the ability to purchase a thing you like directly from the video while watching it — this is something extraordinary.
Implementation
We began by gathering background information on the project, including its scope, requirements, and business objectives. Together with the Stakeholders, the Business Analyst identified the business objectives of the platform that needed to be implemented using our technological stack.
Steps
Project vision analysis
Our specialists defined the project vision, including a description of the product’s target audience and business idea, and composed the documentation, specifying all relevant project information.
Backlog creation
We created a backlog containing user stories, defining the functionality required by the user fulfilled by the product and acceptance criteria for each user story.
Planning and prioritization
CodeIT experts prioritized the implementation order for each user story. Also, they divided the product backlog into sprints and outlined the definition of done (DoD) for each increment.
Wireframes creation
We designed wireframes to demonstrate the product’s planned functionality and map out the user flow. The wireframes were reviewed and validated by stakeholders.
Third-party analysis
Our developers thoroughly analyzed the 3rd-party APIs that interact with the system. They documented all the requirements for developing data- and functionality-sharing pipelines.
Stakeholder involvement
We conducted regular updates with both the team and the client throughout the development process. Ongoing stakeholder involvement at every stage ensured the platform was fully aligned with all requirements.
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Features implemented
The workflow was divided into sprints and separated into 2 parts that went in parallel—for those who sell through the platform and those who buy
Player
In the 1st sprint, we started with creating a custom video player that would support the shoppable features and provide a quality user experience to buyers for each browser. Apart from allowing users to play/stop/rewind, mute, or full-screen the video as for any other player, it also had to give quick access to instant shopping.
In-Video Shop
The team added an interactive logo in the bottom right corner of the video – when the user clicked the video, two icons, “to share” and “shopping cart,” appeared. By clicking the shopping cart, users can see the catalog with all the items connected to the video, add them to the cart, and pay for them while the video is playing in the background.
Cart
After choosing all the items they like and the quantity needed, users proceed to the cart to confirm the purchase and pay. In a few moments, users will receive confirmation that the payment has been processed.
Seller Registration
The first and foremost is the login — in the MVP version of the product, we left the email registration and login only.
The dashboard opens in the media menu, showing users tips on what to do next. At the first login, the system immediately shows the tips about what steps need to be taken first. Users can not upload media files until they add at least one store to the system.
Store Adding
Users can close the tips and, by clicking “Add your first store,” move to the Stores tab. The “Add your first media” is inactive at that moment to make sure users don’t get lost and follow the required steps.
At the moment, our team realized integration with three platforms: eBay, WooCommerce, and Shopify.
When the store is added users can start creating shoppable media. Due to the connection between the store and the platform, all the items are automatically uploaded to your dashboard, and you can simply choose what items to add to the video. The player automatically converts videos after uploading, so users can upload any type of file.
Video Publishing
When the video is uploaded and the required items are added, Sellers can save it as a draft and publish it whenever they like. Videos should contain at least one item from the store; otherwise, the “Publish” button will remain inactive. After the video is published, the system generates links that can be used to share it on various online resources. Naturally, users can edit or delete their media files at any moment.
Analytics
The platform also includes an analytics section to see how sales are going, what videos people watch, and in which countries. It tracks the behavior of the audience, giving detailed customer insights. Through the easy-to-use dashboard, you can:
- Determine where your visitors are located
- See the important metrics like views, sales, or revenue
- Brief statistics give the user an understanding of certain sales key points
- Users can monitor what devices people use to access their shops more often
- List of most popular products updates in real time
Result
The world’s first video platform with integrated e-commerce functionality.
CodeIT professionals have created the world’s first shoppable video solution, which can be integrated with eBay, WooCommerce, and Shopify eCommerce platforms.
The key platform’s features include:
- Real-time eCommerce experience while watching the video
- A simple selling tool based on “what you see is what you get”
- Full analytics for the retailers to see how the sales are going through the platform
- Connecting retailer’s online stores to the platform to provide a wider outreach
- Create options to embed the shoppable video on other online resources
- The opportunity to sell right through the video, no “visit my store” or “add to cart” CTAs
We continue to work on the project, constantly improving it and adding new features.
Project Details
- Design
- Business Analysis
- Project Management
- Web Development
- QA Manual
- QA Automation
- UI/UX designer
- Business analyst
- QA specialist
- Front-end developers
- Back-end developers
- Project manager
- JavaScript
- HTML/CSS
- Vue js
- NodeJS
- MongoDB
- Angular
- AWS Cloudfront
- Elasticsearch
- Google Analytics
- Amazon Web Services
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