Time series forecasting is considered one of the most applied data science techniques that are used in different industries such as finance, supply chain management, production, and inventory planning. 

Stock prices forecasting, weather forecasting, business planning, resource allocation are only a few of the many possible applications for time series forecasting.

The predictive models based on machine learning found wide implementation in time series projects required by various businesses for facilitating predictive distribution of time and resources.

In this post, we want to share our experience while working on time series forecasting projects.

First, we’ll talk about time series data and its role in forecasting techniques. Later we’ll discuss various classical and machine learning methods for analysis and forecasting so that you can gain a deeper understanding of using machine learning in business. We’ll walk through the main steps taken while implementing time series machine learning forecast projects and analyze the main challenges that may arise during the project.

Time series forecasting machine learning

Before anything else, it is important to review first what is time series, as well as time series analysis and forecasting.

Time Series pertains to the sequence of observations collected in constant time intervals be it daily, monthly, quarterly or yearly. Time Series Analysis involves developing models used to describe the observed time series and understand the "why" behind its dataset. This involves creating assumptions and interpretations about a given data. Time Series Forecasting makes use of the best fitting model essential to predicting the future observation based on complex processing current and previous data.

Machine learning forecasting proved to be the most effective in capturing the patterns in the sequence of both structured and unstructured data and its further time series analysis forecasting.  

Speaking of applying a suitable model for time series forecasting, it is important to understand the components of the time series data:

✔Trends (to describe increasing or decreasing behavior of the time series frequently presented in linear modes).

✔Seasonality (to highlight the repeating pattern of cycles of behavior over time) 

✔Irregularity/Noise (to regard the non-systematic aspect of time series deviating from the common model values)

✔Cyclicity (to identify the repetitive changes in the time series and define their placement in the cycle). 

Modeling time series

Among the numerous methods aimed at achieving precision and minimizing errors and losses within time series forecasting, there are several classical and modern machine learning methods that proved their accuracy and computational relevance. 

There are various types of time series analysis. The most widely applied models for time series forecasting projects by categories are as follows: 

Classical methods

Naïve model

In most cases, naïve models are applied as a random walk (with the last observed value used as a unit for the next period forecast) and a seasonal random walk (with a value from the same period of the last observed time span used as a unit of the forecast).

Naïve time series prediction models

Exponential Smoothing Model 

The foundation of machine learning time series classification. Forecasts are made on the basis of captured weighted averages and according to weights decreasing as the observer tracks back in time. A number of extensions of the simple exponential smoothing (SES) have been introduced to include the trend/damped trend and seasonality.


ARIMA stands for the combination of Autoregressive (AR) and Moving Average (MA) approaches within building a composite model of the time series. ARIMA models include parameters to account for season and trend (for instance, dummy variables for weekdays and they're distinguishing). In addition, they allow for the inclusion of autoregressive and moving average terms to handle the autocorrelation embedded in the data.

SARIMA stands for Seasonal Autoregressive Integrated Moving Average: it widens the application of the ARIMA by including a linear combination of seasonal past values and/or forecast errors. 

 ARIMA/SARIMA time series forecasting models

Linear Regression method 

Another time series forecasting example. Linear regression is the simple statistical technique commonly used for predictive modeling. Breaking it down to basics, it comes to providing an equation of independent variables, on which our target variable is built upon.

Machine Learning methods 

Multi-Layer Perceptron (MLP)

As an applied machine learning approach, the MLP model implies the triple structure of the initial layer of the network which takes in an input, a hidden layer of nodes, and an output layer used to make a prediction. MLP machine learning prediction models

MLP is a feedforward neural network (Image Source)

Recurrent Neural Network (RNN)

RNNs are basically neural networks with memory that can be used for predicting time-dependent targets. Recurrent neural networks can memorize the previously captured state of the input to make a decision for the future time-step. Recently, lots of variations have been introduced to adapt Recurrent Networks to a variety of domains.

Long Short-Term Memory (LSTM)

LSTM cells (special RNN cells) were developed to find the solution to the issue with gradients by presenting several gates to help the model make a decision on what information to mark as significant and what information to ignore. GRU is another type of gated recurrent network.

 machine learning prediction models - RNN, LSTM, GRU

Image Source

Besides methods mentioned above, Convolutional Neural Network models, or CNNs for short, as well as decision tree-based models like Random Forest and Gradient Boosting variations (LightGBM, CatBoost, etc.) can be applied to time series forecasting.

Evaluating Model Accuracy 

Speaking of methods, we should mention that visually identifying which model has the best accuracy is not always producing reliable results. 

Among the time series prediction models, the method of calculating the MAPE (Mean Absolute Percent Error) shows the best results as a quicker way to compare the overall forecast accuracy of a proposed model.  

The measures represent the percentage of average absolute error that occurred. The overall idea of calculations for the evaluation of model accuracy comes to the following proportion: the lower the MAPE, the better the forecast accuracy.

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Time series forecasting process

To avoid any detrimental consequences and ensure the project's success in terms of designing the predictive time model, deep learning for time series forecasting is being implemented by taking the following steps.  

1. Project goal definition

The first step of the time series machine learning tutorial. Prior to discussing the project in detail, make sure that you understand the subjective. It means understanding the specifics of the business domain of forecast operation including terms and keys definitions as well as common business models pertaining to the particular domain. Thus, this stage implies defining the project specifics through extensive research within the area of knowledge.  

2. Data gathering and exploration

Defining the basics leads to a clear view of the scope of data you need to collect to facilitate the further discovery of data insights. With implementing techniques of building the plot graphs and visualization charts, the domain knowledge reception reaches a level required for strategic data exploration and estimating hinges and trends for further evaluating the variations volume. It also helps specify the forecasting task and conduct preliminary exploratory analysis successfully. 

3. Data preparation

At this stage, the development team performs cleaning data for relevant insights and further subtracting the variables of importance. The data preparation process for feature engineering is being launched. The key component of feature engineering is targeting the areas of knowledge of the domain that is crucial for designing the new features in the existing dataset. 

 time series process

4. Applying the time series forecasting method

On the basis of preliminary data preparation and exploratory analysis of a range of time series forecasting conducted at the previous stage, the team works with several models and chooses one on the criteria of relevance and projected accuracy of the forecast. Fitting the model for project performance ensures the proper model development and consideration of variables essential within the forecasting process.  

5. Evaluation/Validation and performance comparison

This step covers the optimization of the forecasting model parameters and achievements of high performance. By applying a cross-validation tuning method implying the data split, data scientists train forecasting models with different sets of hyper-parameters. Completing this stage requires applying performance scores estimation and diverse test datasets evaluating. It is important to take an out-of-sample approach to receive adequate performance evaluation when processing the particular type of data.   

6. Deployment

This stage includes the forecasting model integration into production. At this particular stage, we highly recommend setting a pipeline to aggregate new data to use for the next AI features. It helps in data preparation work when performing your future projects.   

The forecast development requires agility in approach as it is an iterative process

The iterative loops incorporate a series of exploration and visualization to get data. Once visualization has been performed, it might be required to take a step back to gather additional data. The models are revised and updated as new data and new insights are made available.

Thus, this stage shifts focus to the ongoing development and refinement of one or more models until a relevant level of performance is achieved. 


Time Series Forecasting Project Challenges 

We would like to share the experience we acquired in performing time series forecasting projects and pinpoint the challenges that the development team might face. 

Lack of data

The bigger the datasets are, the more training data the system can access, which leads to higher accuracy of predictions. However, there are limitations of using machine learning associated with a lack of historical or seasonality data for a target variable. Consequently, a lack of data might result in an overall decrease in forecasting precision. 

Lack of domain knowledge

Apparently, without adequate domain knowledge, the stage of feature engineering itself as the key component of ML implementation falls under high risk. In general, domain knowledge can help improve the quality of models in any project. To prevent the problem arising from the lack of domain knowledge, the expertise of the business niche specialists is required.  

In addition to the problems already mentioned, working on the stock price forecasting project, our major concerns were related to heteroscedasticity and chaoticness of stock prices.

Final Thought

The complexity of time series forecasting project implementation demands the highest quality of development, which our team experts can provide.

Learn more about our

With the knowledge the company accumulated in similar project performance, we surely meet your project requirements in regards to thorough considering domain specifics and business goals of the particular time series prediction example.   

What is time series forecasting?

Time series forecast uses historical data and patterns to predict new trends and future data behavior. This method is used on cyclical data patterns.

What is time series used for?

Time series forecasting is used to predict future behavior, trends, and patterns by analyzing a large amount of old data.

Which algorithm is best for time series forecasting?

Best Time Series forecasting algorithms are the following:

  1. Autoregressive
  2. Exponential Smoothing (ES)
  3. Autoregressive Moving Average (ARMA)

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