Lead Marketing Manager

Overview

We are scaling our market reach and need a Lead Marketing Manager to build a predictable pipeline of qualified leads and tangible revenue growth. You will own the entire marketing function—strategy, execution, measurement, and team leadership. Your core goal is to generate high-quality, sales-ready opportunities while strengthening brand trust and uncovering customer needs. This is a hands-on, high-impact role with direct access to executive leadership and freedom to experiment.

Required skills

• 5+ years in B2B tech or IT-services marketing, with at least 2 years leading a team;
• Excellent written & verbal English (Upper-Intermediate / C1);
• Proven track record of scaling organic & paid channels to deliver SQLs and revenue;
• Deep expertise in SEO and content-led growth;
• Comfortable with tools like Ahrefs, GA4, Hubspot;
• Strong grasp of the full demand-generation funnel and marketing automation;
• Data-driven mindset: able to build forecasts, set KPIs, and act on insights;
• Hands-on, “builder” attitude, comfortable switching between strategic planning and execution.

Would be a plus

• Experience in marketing custom-software development or team-extension services.
• Working knowledge of paid channels (Meta/Google Ads, LinkedIn).
• Exposure to our core domains (FinTech, Healthcare, Real Estate, Machinery Manufacturing, E-learning).
• Experience with account-based marketing (ABM)

Responsibilities

• Plan the roadmap – set clear annual and quarterly marketing goals that match revenue targets;
• Generate leads via campaigns across SEO, content, ads, and social to turn prospects into SQLs;
• Set up analytics, dashboards, and attribution to measure and optimize every campaign;
• Lead and grow the team: hire, train, and coordinate the entire team;
• Rank our website high on Google;
• Increase website visitors’ Trust level;
• Coordinate with Sales & Delivery on ICP, value proposition, messaging, target audiences, and spotlight client success stories
• Test new ideas, experiment with fresh channels and tools to uncover new customer needs and boost credibility

Being a member of the CodeIT team means

• Career path and professional development (seniority level system, individual development plan, mentoring)
• Continuous learning (corporate Udemy account and internal knowledge base)
• English lessons (corporate classes and one-on-one sessions with a native speaker)
• Legal support (comprehensive legal support from CodeIT’s legal specialists)
• Team building (corporate activities and joyful events)
• Paid time off & compensations (vacation, sick leave, remote work, compensation for the expenses of participation in conferences, workshops, invited experts, etc.)