Lead Marketing Manager

Overview

We are scaling our market reach and need a Lead Marketing Manager to build a predictable pipeline of qualified leads and tangible revenue growth. You will own the entire marketing function — strategy, execution, measurement, and team leadership. Your core goal is to generate high-quality, sales-ready opportunities while strengthening brand trust and uncovering customer needs.
This is a hands-on, high-impact role with direct access to executive leadership and freedom to experiment.

Required skills

• 5+ years in B2B tech or IT-services marketing, with at least 2 years in a leadership role
• Excellent written & verbal English (Upper-Intermediate / C1)
• Proven track record of scaling organic & paid channels to deliver SQLs and revenue
• Deep expertise in SEO and content-led growth
• Comfortable with tools like Ahrefs, GA4, Hubspot, Semrush, Hotjar
• Strong grasp of the full demand-generation funnel, marketing automation, and multi-channel campaigns
• Experience implementing marketing automation tools and optimizing workflows
• Awareness of AI-powered tools and trends that can improve campaign performance and team productivity
• Data-driven mindset: able to build forecasts, set KPIs, and act on insights
• Hands-on, “builder” attitude, comfortable switching between strategic planning and execution

Would be a plus

• Experience marketing custom software development or team-extension services
• Working knowledge of paid channels: Meta, Google Ads, LinkedIn
• Exposure to our key domains: FinTech, Healthcare, Real Estate, Machinery Manufacturing, E-learning
• Experience with Account-Based Marketing (ABM) approaches
• Familiarity with AI content tools, chatbots, or intelligent analytics platforms

Responsibilities

• Own and execute the marketing roadmap — set clear annual and quarterly goals aligned with revenue targets
• Generate a steady flow of leads via SEO, content, paid ads, and social — convert traffic into SQLs
• Set up and continuously refine dashboards, attribution, and performance analytics
• Manage and grow the marketing team: hire, mentor, coordinate across roles
• Drive traffic to the website and rank it high on Google
• Increase trust and engagement with website visitors
• Collaborate with Sales & Delivery teams on ICPs, messaging, value proposition, and success stories
• Launch experiments with new tools, channels, AI solutions, and formats — test, measure, scale
• Ensure automation and efficiency across the entire marketing funnel (CRM, lead scoring, nurture flows)

Being a member of the CodeIT team means

• Career path and professional development (seniority level system, individual development plan, mentoring)
• Continuous learning (corporate Udemy account and internal knowledge base)
• English lessons (corporate classes and one-on-one sessions with a native speaker)
• Legal support (comprehensive legal support from CodeIT’s legal specialists)
• Team building (corporate activities and joyful events)
• Paid time off & compensations (vacation, sick leave, remote work, compensation for the expenses of participation in conferences, workshops, invited experts, etc.)