At the WWDC 2018 conference, Apple presented the ARKit 2.0, a new version of their AR framework. It will offer several new functions, such as improved face tracking, detection of 3D objects, more realistic rendering and multi-user mode.
ARKit 2 improves tracking and detection of real objects and adds the ability to apply real-world reflections to augmented reality automatically. This will positively affect the realism of the combination of digital objects and the physical environment.
Deep integration of the new iOS 12 with augmented reality is provided by two new functions announced at the conference. The first one is “Measure” app. It allows you to measure two-dimensional and three-dimensional objects. The function is available with a help of the computer vision. This software easily measures objects, for example, a frame from a picture or a photo card. It also allows you to take pictures with the exact size of the object and send them to friends using iPhone or iPad.
The second feature is the new file format – usdz. It is an encrypted ZIP archive with zero compression and is designed specifically for the 3D content. This is a collaboration of Apple with the Pixar studio. The format allows you to share data with other users of iOS and macOS using Messages, Safari, Mail, Files, and News.
Soon, users will be able to create content for AR with the help of familiar tools, such as Photoshop CC and Dimension CC. The format of the usdz file will allow you to see how the object will look in real space. At the conference, Apple’s senior vice president of Software Engineering Craig Federighi presented several examples of the possible use of such files. So we witnessed an entertaining 3D animation, placed in an article in Apple News.
As was mentioned, ARKit 2 and usdz will be available in the new iOS 12, which will be released in the fall of 2018. At the moment, the preliminary version of the new operating system is already available for participants of the Apple Developer Program. And early adopters have already begun actively designing future applications with augmented reality functionality.
Do you remember the boom of the Pokemon Go app in 2016? The game conquered a huge number of users around the world and became one of the first applications with AR. However, the possibilities of using the augmented reality functionality for marketing purposes are quite wide. And representatives of large retail companies quickly began to apply it.
For example, IKEA released a mobile app that allows you to see how certain furniture pieces might look like in your own home. Following them, other furniture companies such as Houzz and Wayfair launched solutions with similar functionality.
Before that, Amazon added an AR function for viewing 3D models of items to their iOS app.
Solutions with augmented reality are also popular among fashion brands. Lacoste released an application that allows you to try on different types of shoes with AR and your smartphone. Thus, the brand received coverage of 30,000 users who used the application.
And this is not a complete list of business areas in which the technologies of augmented reality are applicable. Analysts at International Data Corporation predicted that the volume of the market of augmented reality will reach $ 133 billion by 2021. And looking at features of ARKit 2 and usdz this number is beyond doubt.
None of the marketing channels give the user a full understanding of the product before making a purchase. Only after unpacking your customers can become sure how certain items will realistically fit into their daily lives.
In particular, this applies to items with a high check average or large dimensions. The decision period before the purchase can range from a few months to a year. Therefore, an effective solution will be to provide the client with the opportunity of additional digital contact with the product. This will add value to the retailers, especially if they use augmented reality.
For most users, online shopping has become an essential part of everyday life. But many of them still lack the sensory appeal of traditional shopping. AR retail easily solves this problem.
Augmented reality opens a large number of opportunities for buyers. They have the chance to see how products will look at home, get rich information and the real properties of the future purchase.
ARKit 2.0 is a new way to get your customers into AR by just letting them download and open .usdz files. The great technological gap is now overtaken and the businesses that will start to adopt this advantage at the early days will benefit.
Augmented reality is no longer a fantasy, it is already here and it changes the world of the retail we knew before. Our team now actively adopts and test this new functionality to be ready to help early adopters get the most of it in shortest time frames. Because we know how.
I wanted to personally thank you for your hard work on this. Working with CodeIT turned out to be a really pleasant experience for us.
Since the beginning, your team seemed to be really well structured and everyone understood its role and responsibilities.
Also, the quality of the work CodeIt delivered was exactly what we expected it to be.
This really facilitated our daily work and help us to keep the client happy.
I hope this first experience working together help us to build a long-term partnership.
I posted this project and within minutes guys from CodeIT bid on the project. I asked a few questions through Skype to feel confident that they could do the job. I felt comfortable with the knowledge and skills and accepted their offer. I am usually hesitant to hire from offshore. Not because of the work quality but, usually the language barrier and working hours. Guys from CodeIT was available during NY working hours and after pre-screening on Skype, I could tell they know English well.
This was our first project, and I am so happy that it had a smooth run and a successful resolution.
I sincerely hope that this is just the first step in our long and mutually amiable partnership.
Thank you CodeIT team for being so thorough and professional.
This was the biggest project I’ve made so far and CodeIT helped me and our company through it in a perfect way.
Working with one very skilled project manager and multiple developers and testers with him made our project fly in a very short period of time, and with a super high quality!
Collaboration with CodeIT gave my business great prospects for its expansion and scaling. Together with CodeIT professionals, we grew our product line from three to fourteen products within only one year. I can rely on these guys to get a high-quality product on time.
CodeIT has been working for us for one and a half years. We are ending the project now because it is complete. CodeIT built our platform from scratch and also provided further development and support for the rest of the contract. They are very strong in several areas: back-end development (specialising in Zend Framework); front-end development; server administration; project management. Their project managers speak excellent English and are courteous and professional. Their developers are fast and skilled, and up to date with the latest technologies. Their expertise helped us to build a highly reliable website which can serve a heavy load of traffic. Finally, they are all very nice people, and I cannot recommend them highly enough.
I have worked with CodeIT for over a year now on a complex application development project and they have been excellent. They have been flexible with scaling resources up and down as I’ve needed it, their project managers have been extremely responsive and I hear from them every day and never have to wonder where they are as I have with past outsourcing projects. Highly recommended if you’re considering outsourcing software development.
Feel free to contact us. We will answer all your questions and provide you with fast and thorough feedback.